his Means More juxtaposes statements by football supporters with the technical tools utilised to represent virtual crowds. The latter are usually used to create an image of an ideal crowd in adverts, or to manage crowd flows in space by anticipating the movements of the bodies.

As a counterpoint to these virtual images, supporters of Liverpool FC recount their experience marked by a tragic event: the Hillsborough stadium disaster which occurred in 1989, where 96 people were killed. The shockwave of the event triggered a deep change in stadium infrastructures. The seats that were then installed in popular ends where masses used to stand anticipated an upheaval in the profile of the crowd, as well as in the social role of football.

Simulation technology is transformed into an archaeological tool for exploring the supporters’ recollections. The juxtaposition of two forms of knowledge about crowds, one distant and analytical, the other based on physical experience, raises the question of what constitutes the self-expression of a community and evokes the way in which this living, fluid form collides with the infrastructure intended to contain it.